OS X only runs on Macs, and the revenue that would normally be collected on the operating system is baked into the cost of the hardware, which is usually offered at a higher price than an equivalent Windows PC. "I think Microsoft will need to rethink any plans to charge for a Windows 9 upgrade like they did for Windows 7."įor Apple, the move makes perfect sense. Moorhead argues that Microsoft may be forced to consider its upgrade options for future Windows releases. The threat of free OS upgrades and free productivity software could lure consumers, but only if Apple’s iWorks suite and Mavericks are enough for people to make the switch. "Microsoft should be very concerned long-term with Apple’s new approach, primarily in the consumer and small business markets," Patrick Moorhead, president and principal analyst at Moor Insights and Strategy, tells The Verge. That doesn’t mean the two companies are on even footing with the free upgrade message, though. "Microsoft should be very concerned long-term with Apple’s new approach." Together, they mark another major turning point in the post-PC era where desktops and laptops have started to take on numerous smartphone-like characteristics: Metro.
#Microsoft word free for mac os x for free#
Though no-cost Mavericks is a first for Apple's OS X, it’s not a first for the industry: Microsoft offers the brand-new Windows 8.1 for free to Windows 8 customers.
For Mac users, "the days of spending hundreds of dollars to get the most from your computer are gone," says Apple’s Craig Federighi.
Free alternatives to Microsoft’s Office suite will ship with iOS and Mac hardware, and OS X users running Snow Leopard or higher can now upgrade to Mavericks, the latest version of Apple’s OS, for free. Apple may have announced a new bevy of hardware this week, but the real surprise was a series of aggressive moves to take on Microsoft on the software side.
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